How LLMs Really Work: Daily Users’ Guide

Most articles about LLMs fall into one of two traps: They’re written for execs and marketers, full of metaphors about “AI as a super-smart intern,” or they’re written for ML researchers, packed with math and jargon. This is neither. This is for technical practitioners, people working in SEO, growth, content ops, or product who already use… Continue reading How LLMs Really Work: Daily Users’ Guide

AI in Digital Marketing: Why LLMs Excel at Copy but Fail at Strategy

AI just wrote you 50 product descriptions in 10 minutes. They’re great. Maybe better than what your junior copywriter produces. But ask it to devise a strategy for entering a new market segment, and you’ll get expensive-sounding nonsense. This pattern, brilliant execution in some areas, complete failure in others, isn’t random. It’s predictable once you… Continue reading AI in Digital Marketing: Why LLMs Excel at Copy but Fail at Strategy

MCP for SEO Data Analysis: Automated Reporting

I remember the days when I’d spend two hours every Wednesday morning doing data analysis. Pull data from Google Search Console. Export traffic numbers from Google Analytics. Copy-paste everything into Spreadsheets. Build charts. I eventually started automating reports, but the grunt work never really ended. There had to be a better solution. Let me introduce… Continue reading MCP for SEO Data Analysis: Automated Reporting

Case Study: From €12 Expired Domain to €70k SEO Revenue in 3 Years

When one of the founders of mebelcenter.bg approached me to help with building out a furniture store from the ground up, and the idea seemed almost too ambitious. Large retailers with big marketing budgets dominated the majority of search results, making it difficult for newcomers to enter the market. 3 years later, despite the difficulties,… Continue reading Case Study: From €12 Expired Domain to €70k SEO Revenue in 3 Years