Category: Uncategorized

Most articles about LLMs fall into one of two traps: They’re written for execs and marketers, full of metaphors about “AI as a super-smart intern,” or they’re written for ML researchers, packed with math and jargon. This is neither. This is for technical practitioners, people working in SEO, growth, content ops, or product who already use… Continue reading How LLMs Really Work: Daily Users’ Guide

AI just wrote you 50 product descriptions in 10 minutes. They’re great. Maybe better than what your junior copywriter produces. But ask it to devise a strategy for entering a new market segment, and you’ll get expensive-sounding nonsense. This pattern, brilliant execution in some areas, complete failure in others, isn’t random. It’s predictable once you… Continue reading AI in Digital Marketing: Why LLMs Excel at Copy but Fail at Strategy

I remember the days when I’d spend two hours every Wednesday morning doing data analysis. Pull data from Google Search Console. Export traffic numbers from Google Analytics. Copy-paste everything into Spreadsheets. Build charts. I eventually started automating reports, but the grunt work never really ended. There had to be a better solution. Let me introduce… Continue reading MCP for SEO Data Analysis: Automated Reporting

When one of the founders of mebelcenter.bg approached me to help with building out a furniture store from the ground up, and the idea seemed almost too ambitious. Large retailers with big marketing budgets dominated the majority of search results, making it difficult for newcomers to enter the market. 3 years later, despite the difficulties,… Continue reading Case Study: From €12 Expired Domain to €70k SEO Revenue in 3 Years

AI is changing how people search for information online, making traditional SEO strategies, once focused solely on driving traffic, less effective. User behavior is changing massively, and clinging to traditional practices might soon not be enough. In this article, I’ll explore a new dual-track SEO approach designed to adapt to these changes. How is Search… Continue reading How AI is Forcing a New Dual-Track Approach to SEO

Recently had to build backlinks for a brand new website and realized how much of an uphill battle that is. I ended up trying lots of new ideas, and as a result, made a list of the best link-building opportunities I wasn’t aware of. This article is the result of it. Below you’ll find over… Continue reading 88 Quick Link-building Opportunities

Opening LinkedIn nowadays feels like a nightmare. We’re bombarded by a plethora of “This AI agent is about to help you solve all your business problems” or a thousand different variations of “This magical prompt that will skyrocket your CTR”. It’s overwhelming. The truth is, the world of digital marketing has never felt as difficult… Continue reading 8 Practical AI Tips for Content Marketing

As you’re reading this, the traditional way of doing SEO is slowly going away, being replaced by an entirely new form of SEO. This shift is inevitable; it’s a matter of time. In this article, I’ll attempt to explore what that shift is and what the future of SEO might look like. Buckle up, it’s… Continue reading SEO 2.0: The Future is Optimizing for AI Systems and Not Humans

In 2024, the SEO landscape started undergoing a major transformation. The way people search, discover, and interact with information is changing in a way we likely haven’t witnessed in 20 years. But beyond AI, there are other shifts occurring that have been slowly progressing over the years. In this article, I’ll go over the key… Continue reading SEO Trends 2025: How We Searched For Information and What It Means for the Future

SEO audits often seem intimidating, but after conducting hundreds of them, I’ve discovered a simple truth: we SEO professionals tend to overcomplicate things. This comprehensive guide will walk you through a practical, no-nonsense approach to auditing your website’s SEO performance. Let’s dive in. Indexation: Is Google Finding Your Site? Before diving into advanced tactics, let’s… Continue reading How to do a simple SEO Audit that works

Intergastro is a website I’ve been looking at for a while. They experienced strong growth during the last year and from what I know, it’s all on a tight budget. So I thought it’s time to dig in to find what they did to get there. What I found was not surprising but also a… Continue reading Case study: How to build an ecomm SEO machine on a tight budget

SEO markets are becoming saturated and much harder to rank than a couple of years ago. It’s something we all know to be true. Especially in English, if you want to have even the slightest chance to rank you need to have a ton of backlinks and tick all of Google boxes. But what if… Continue reading The obscure SEO opportunity you’ve probably never thought about

You want to get bunch of backlinks in the shortest time possible? Say no more, that’s what I will show you today. Here’s how I did it:  Find all mentions There are plenty of different ways but this is what I do and it works perfectly. Reverse image search:  When reverse image searching your goal… Continue reading Turn all brand mentions into links in less than 2 hours

Image SEO is something underrated that’s in fact simple and when done right can lead to some unexpected traffic surge. There are a bunch of rules you have to follow every time you use an image to ensure that you’re increasing your chances at SEO. Here are the most important of them: 1.Naming You’ll have… Continue reading The only image SEO guide you’ll ever need

Recently plenty of people have started looking into creating side projects and as somebody with way too many ideas to start, wanted to share my thinking pattern behind idea creation and hopefully help somebody else. Strenghts First place to look at before you decide to start looking for a new project is to try sit… Continue reading How to come up with a side project?