SEO & AI Search, Analytics & Tooling
I help international companies grow through SEO and AI Search, build better analytics, and create custom tools and automations.
Services
Fractional SEO
Senior-level SEO on a part-time basis. Strategy, oversight, and support without a full-time hire.
- Monthly strategy & roadmaps — set priorities, align to business goals.
- Technical oversight (migrations, intl, architecture) — support with key decisions to protect performance.
- Partnering with dev/content teams — work directly with content/dev team.
- Analytics — track and measure on signups, revenue, and pipeline.
Project-based
Project-based work engagements to remove bottlenecks or support work.
- SEO strategy & performance — assess your current situation, build a coherent growth plan, track results.
- AI Search — help you increase your presence in AI platforms like ChatGPT, Claude, Perplexity, Gemini.
- Technical SEO — solve migrations and market launches; improve crawling, indexation, and site health.
- Analytics & insights — find out where users come from, where they drop, and how to improve conversion.
- Internal tools & automations — build custom dashboards and lightweight tools that streamline research, analysis, or execution.
About
I've been part of in-house SEO teams at Pipedrive and METRO Markets, and have also independently worked with different e-commerce shops, SaaS, and SMBs.
E-commerce SEO Case Study
Growing a furniture shop from zero to €70k revenue
A deep dive into how we built an SEO strategy from scratch, competing against major established retailers.
Read full case studyFAQ
What is fractional SEO?+
Fractional SEO is senior-level SEO expertise on a part-time or retainer basis. Instead of hiring a full-time SEO director, you get the same strategic oversight — roadmaps, technical decisions, team coordination, and analytics — at a fraction of the cost. It works well for companies that need senior guidance but not a 40-hour-a-week commitment.
What is AI Search optimization?+
AI Search optimization (also called AEO or GEO) is the practice of making your content discoverable and citable by AI systems like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. It goes beyond traditional SEO rankings — a well-structured page can get cited in AI-generated answers even from page 2 or 3, based on content quality, structure, and authority signals.
What types of companies do you work with?+
Primarily international SaaS companies, e-commerce businesses, and SMBs looking to grow organic traffic. I have in-house experience at Pipedrive (B2B SaaS) and METRO Markets (B2B e-commerce), so I understand both product-led and catalog-driven SEO. Engagements are typically remote and cross-border.
How does a project-based engagement work?+
Project-based work is scoped around a specific deliverable: an SEO audit and strategy, a technical migration, an AI Search optimization sprint, or a custom analytics tool. We agree on scope and timeline upfront. Projects typically run 4–12 weeks depending on complexity.
What results can I realistically expect from SEO?+
SEO timelines vary by competition, domain authority, and how quickly technical and content work gets implemented. In one e-commerce case study, we grew a furniture shop from zero to €70K in SEO revenue and 2,500+ ranking keywords over 36 months. Newer sites should expect 6–12 months before significant organic growth; established sites can see improvements faster with targeted work.
Do you build custom SEO tools?+
Yes. Custom tools and automations are part of the project-based service. Past projects include a Google Search Console analysis tool (GSC DataDive), an MCP server for GA/GSC data via Claude, automated on-page SEO workflows, and a semantic similarity analyzer. The goal is always to reduce manual work and surface insights faster.