AI is Forcing a New Dual-Track Approach to SEO

AI is changing how people search for information online, making traditional SEO strategies, once focused solely on driving traffic, less effective. User behavior is changing massively, and clinging to traditional practices might soon not be enough. In this article, I’ll explore a new dual-track SEO approach designed to adapt to these changes. How is Search… Continue reading AI is Forcing a New Dual-Track Approach to SEO

8 Practical Tips for Using AI in Content Marketing

Opening LinkedIn nowadays feels like a nightmare. We’re bombarded by a plethora of “This AI agent is about to help you solve all your business problems” or a thousand different variations of “This magical prompt that will skyrocket your CTR”. It’s overwhelming. The truth is, the world of digital marketing has never felt as difficult… Continue reading 8 Practical Tips for Using AI in Content Marketing

SEO 2.0: The Future of SEO is Optimizing for AI Systems, not Humans

As you’re reading this, the traditional way of doing SEO is slowly going away, being replaced by an entirely new form of SEO. This shift is inevitable; it’s a matter of time. In this article, I’ll attempt to explore what that shift is and what the future of SEO might look like. Buckle up, it’s… Continue reading SEO 2.0: The Future of SEO is Optimizing for AI Systems, not Humans

SEO Trends in 2025: How We Searched for Information

In 2024, the SEO landscape started undergoing a major transformation. The way people search, discover, and interact with information is changing in a way we likely haven’t witnessed in 20 years. But beyond AI, there are other shifts occurring that have been slowly progressing over the years. In this article, I’ll go over the key… Continue reading SEO Trends in 2025: How We Searched for Information

Basic SEO Audit that Works: Guide

SEO audits often seem intimidating, but after conducting hundreds of them, I’ve discovered a simple truth: we SEO professionals tend to overcomplicate things. This comprehensive guide will walk you through a practical, no-nonsense approach to auditing your website’s SEO performance. Let’s dive in. Indexation: Is Google Finding Your Site? Before diving into advanced tactics, let’s… Continue reading Basic SEO Audit that Works: Guide