Author: Ves Ivanov

AI is changing how people search for information online, making traditional SEO strategies, once focused solely on driving traffic, less effective. In this article, I’ll explore a new dual-track SEO approach designed to adapt to these changes. How is Search changing Google’s search engine is evolving rapidly, with a trajectory toward prioritizing commercial and navigational… Continue reading AI is Forcing a New Dual-Track Approach to SEO

Opening LinkedIn nowadays feels like a nightmare. From every side, we’re bombarded with: “This AI agent is about to help you solve all your business problems” or a thousand different variations of “This prompt that will skyrocket your CTR”. The world of digital marketing has never felt as difficult to navigate as now. I’ve been… Continue reading 8 Practical Tips for Using AI in Content Marketing

As you’re reading this, the traditional way of doing SEO is slowly dying, replaced by an entirely new form of SEO. This shift is inevitable; it’s mostly a matter of time. In this article, I’ll attempt to explore what is happening and what the future of SEO might look like. Buckle up, it’s about to… Continue reading SEO 2.0: The Future of SEO is Optimizing for AI Systems, not Humans

In 2024, the SEO landscape started undergoing a major transformation. The way people searched, discovered, and interacted with information began changing in a way we likely haven’t witnessed in 20 years. Beyond AI, other shifts have been slowly progressing over the years. In this article, I’ll go over the key trends happening right now and… Continue reading SEO Trends in 2025: How We Searched for Information

SEO audits often seem intimidating, but after conducting hundreds of them, I’ve discovered a simple truth: we SEO professionals tend to overcomplicate things. This comprehensive guide will walk you through a practical, no-nonsense approach to auditing your website’s SEO performance. Let’s dive in. Indexation: Is Google Finding Your Site? Before diving into advanced tactics, let’s… Continue reading Basic SEO Audit that Works: Guide

Intergastro is a website I’ve been looking at for a while. They experienced strong growth during the last year and from what I know, it’s all on a tight budget. So I thought it’s time to dig in to find what they did to get there. What I found was not surprising but also a… Continue reading Case Study: How to build an E-commerce SEO Machine on a Tight budget

SEO markets are becoming saturated and much harder to rank than a couple of years ago. It’s something we all know to be true. Especially in English, if you want to have even the slightest chance to rank you need to have a ton of backlinks and tick all of Google boxes. But what if… Continue reading The Obscure SEO Opportunity You’ve Never Thought About

You want to get bunch of backlinks in the shortest time possible? Say no more, that’s what I will show you today. Here’s how I did it:  Find all mentions There are plenty of different ways but this is what I do and it works perfectly. Reverse image search:  When reverse image searching your goal… Continue reading Turn Brand Mentions Into Links in Less Than 2 hours

Image SEO is something underrated that’s in fact simple and when done right can lead to some unexpected traffic surge. There are a bunch of rules you have to follow every time you use an image to ensure that you’re increasing your chances at SEO. Here are the most important of them: 1.Naming You’ll have… Continue reading The Only Image SEO Guide You’ll Ever Need

Recently plenty of people have started looking into creating side projects and as somebody with way too many ideas to start, wanted to share my thinking pattern behind idea creation and hopefully help somebody else. Strenghts First place to look at before you decide to start looking for a new project is to try sit… Continue reading How to Come Up With a Side Project?