Author: Ves Ivanov

SEO is changing in a fundamental way. As artificial intelligence influences how people find information online, traditional SEO strategies focused purely on driving traffic are becoming increasingly less effective. The shift toward conversion-focused SEO is slowly becoming a nessesity driven by Google’s own evolution and the new ways user behaviour is shifting due to the… Continue reading Beyond Traffic: How AI is Forcing a Conversion-First Revolution in SEO

Opening LinkedIn nowadays feels like a nightmare. We’re bombarded by a plethora of “This AI agent is about to help you solve all your business problems” or a thousand different variations of “This magical prompt that will skyrocket your CTR”. It’s honestly overwhelming. The truth is, the world of digital marketing has never felt as… Continue reading 8 Practical AI Tips for Content Marketing

SEO is undergoing a fundamental shift. As you’re reading this the traditional way of doing SEO is slowly going away, being replaced by a new form of SEO. This shift is inevitable, there’s nothing we can do to stop it, it’s a matter of time. In this article, I’ll attempt to explore all that is… Continue reading SEO 2.0 – The future is optimizing for AI systems and not humans

The search landscape started undergoing major transformation in 2024, fundamentally changing how people discover and interact with information. Search became increasingly sophisticated but these changes aren’t happening in isolation – they represent a fundamental shift in how humans interact with digital information. In this article, I’ll go over the key trends happening right now and… Continue reading Search Trends 2025: How We Found Information and What It Means for the Future

SEO audits often seem intimidating, but after conducting hundreds of them, I’ve discovered a simple truth: we SEO professionals tend to overcomplicate things. This comprehensive guide will walk you through a practical, no-nonsense approach to auditing your website’s SEO performance. Let’s dive in. Indexation: Is Google Finding Your Site? Before diving into advanced tactics, let’s… Continue reading How to do a simple SEO Audit that works

Intergastro is a website I’ve been looking at for a while. They experienced strong growth during the last year and from what I know, it’s all on a tight budget. So I thought it’s time to dig in to find what they did to get there. What I found was not surprising but also a… Continue reading Case study: How to build an ecomm SEO machine on a tight budget

SEO markets are becoming saturated and much harder to rank than a couple of years ago. It’s something we all know to be true. Especially in English, if you want to have even the slightest chance to rank you need to have a ton of backlinks and tick all of Google boxes. But what if… Continue reading The obscure SEO opportunity you’ve probably never thought about

You want to get bunch of backlinks in the shortest time possible? Say no more, that’s what I will show you today. Here’s how I did it:  Find all mentions There are plenty of different ways but this is what I do and it works perfectly. Reverse image search:  When reverse image searching your goal… Continue reading Turn all brand mentions into links in less than 2 hours

Image SEO is something underrated that’s in fact simple and when done right can lead to some unexpected traffic surge. There are a bunch of rules you have to follow every time you use an image to ensure that you’re increasing your chances at SEO. Here are the most important of them: 1.Naming You’ll have… Continue reading The only image SEO guide you’ll ever need

Recently plenty of people have started looking into creating side projects and as somebody with way too many ideas to start, wanted to share my thinking pattern behind idea creation and hopefully help somebody else. Strenghts First place to look at before you decide to start looking for a new project is to try sit… Continue reading How to come up with a side project?